Amazon SellerGlossary Index

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📊 AdvertisingandTraffic Metrics

Advertising Cost of Sale, measureAd EfficiencyCore Metrics

pertimesCost per Click, AdvertisingBidCore Metrics

Click-Through Rate, measureAdvertisingattractivenessmetric

Conversion Rate

visitorconversionforbuyerratio, measurepageResultsmetric

Advertisingexpenditurereward, measureAdvertisingcanmetric

🎯 AdvertisingMatch Types

Exact Match, Keywordmostpreciserollmethod

Phrase Match, KeywordincludeatSearch Termsini.e.candisplay

Broad Match, KeywordandrelatedVariationswill trigger

Negative Keywords

Negative Keywords, notrelatedSearch Terms

📣 Advertisingtype

Sponsored Products

Sponsored Products, atsearchresultandproductpageindisplay

Sponsored Brands

Sponsored Brands, displayBrandLOGOandmanyproduct

Sponsored Display

Sponsored Display, atAmazonwithinoutsidedisplayAdvertising

Dynamic Bidding

Dynamic Bidding, based onconversionmayautomaticadjustmentBid

📦 LogisticsandWarehousing

Fulfillment by Amazon, Fulfillment by Amazonservice

Fulfillment by Merchant, sellersFulfillment by Merchant

fromintooverseaswarehouseInternational Shipping

🏷️ BrandandAccount

Professional Seller

Professional Sellerplan, Monthly Fee39.99USyuan

KYC Certification

understandyoucustomer, Amazon'sIdentity VerificationProcess

Account Associated

Amazon determinesmanyAccountatAccount AssociationRelationship

Account Suspended

Account Banned, nonormalsales

Plan of Action, Account Appeal must-have documents

📊 Operation Terms

Traction / Scaling Up

AdvertisingorOrganic Trafficstartstable

Best Seller / Hit Product

enterenterHigh Sales Volumestablephase

intensely competitivemarket