nounDefinition
Sponsored Brands(Sponsored Brands)isBrand RegistrysellersexclusiveAdvertisingtype, displayBrandLogo, fromDefinitionTitleandmanyproduct, exitatTop of Search Results, helpenhanceBrandnameandproductexposure.
Advertisingcharacteristic
maincharacteristic:
1. Brand RegistryRequirements: mustcompleteAmazonBrand Registryonlycanuse
2. Multi-Product Display: canmeanwhiledisplay3ormoremanyproduct
3. Brandexposure: displayBrandLogoandfromDefinitionTitle
4. Top of Search Results: excellentfirstdisplayatSearch Results Pagesurfacetop
5. Store Traffic: cantoBrandstore
1. Brand RegistryRequirements: mustcompleteAmazonBrand Registryonlycanuse
2. Multi-Product Display: canmeanwhiledisplay3ormoremanyproduct
3. Brandexposure: displayBrandLogoandfromDefinitionTitle
4. Top of Search Results: excellentfirstdisplayatSearch Results Pagesurfacetop
5. Store Traffic: cantoBrandstore
Advertising
threetypesAdvertising:
1. Product Collection Format: display3product+BrandLogo+fromDefinitionTitle, clickProduct Page
2. Store Landing Page: displayBrandLogo+fromDefinitionTitle, clickBrandstore
3. Video Format: displayBrandvideo+product, enhanceBrand Storydelivery
1. Product Collection Format: display3product+BrandLogo+fromDefinitionTitle, clickProduct Page
2. Store Landing Page: displayBrandLogo+fromDefinitionTitle, clickBrandstore
3. Video Format: displayBrandvideo+product, enhanceBrand Storydelivery
Exampleanalysis
Example: Sponsored Brandsboost Brand awareness
a certainsportsBrandcompleteBrand Registryafter, useSponsored Brandspromoteitsproduct:
- Campaign: Daily Budget$100
- Keyword: "yoga mat", "fitness equipment", "brand name"
- Advertising: Product Collection Format
- Display products: yoga mat, yoga ball, sports towel
Performance Data:
- exposure: 50,000times/week
- click: 800times/week
- CTR: 1.6%
- BrandSearch Volumeenhance: +35%
- Store traffic: +28%
OptimizationRecommendations:
- Use Brand wordsand category words combined
- Regularly update ad creatives and product combinations
- Combine Video Format to enhance Brand Story
a certainsportsBrandcompleteBrand Registryafter, useSponsored Brandspromoteitsproduct:
- Campaign: Daily Budget$100
- Keyword: "yoga mat", "fitness equipment", "brand name"
- Advertising: Product Collection Format
- Display products: yoga mat, yoga ball, sports towel
Performance Data:
- exposure: 50,000times/week
- click: 800times/week
- CTR: 1.6%
- BrandSearch Volumeenhance: +35%
- Store traffic: +28%
OptimizationRecommendations:
- Use Brand wordsand category words combined
- Regularly update ad creatives and product combinations
- Combine Video Format to enhance Brand Story
Policy Sources
Amazon officialhelpdocument: Sponsored Brands
sidepageDetailed DescriptionSponsored Brandsfeature, methodandBrand RegistryRequirements.
sidepageDetailed DescriptionSponsored Brandsfeature, methodandBrand RegistryRequirements.
Operation Tips
RecommendationsatcompleteBrand RegistryafterimmediatelyenableSponsored Brands, heavypointBrandandcorecategory, enhanceBrandSearch Volume.meanwhilecooperatestoreOptimization, buildentireBrand.