Account Status
Account SuspensionAccount Frozen/Account Suspended
Amazon freezes seller account, seller cannot perform any operations including sales, withdrawal, etc.
Account DeactivationAccount Deactivated
Amazon permanently deactivates seller account, usually due to critical violations.
Listing RemovalListing Removal
Account ReviewAccount Review
Amazon reviews seller account, may be routine check or due to complaints received.
Funds On HoldFrozen Funds
Amazon freezes funds in seller account, unable to withdraw.
Violation Types
Policy ViolationPolicy Violations
negativeAmazon'sSeller Code of ConductorProduct Policies.
Intellectual Property ViolationIntellectual PropertyViolation
infringementhepersonTrademark, copyrightorPatentsetc.Intellectual Property.
Counterfeitfalse
Selling counterfeit products, isAmazon's strictestViolationlineforone of.
InfringementInfringement
infringementhepersonIntellectual Property, includingTrademarkInfringement, copyrightInfringementetc..
Account AssociatedAccount Association
Amazon determinesmanyAccountatAccount AssociationRelationship, maylead toAccount Banned.
Listing AbuseListinguse
useListingfeature, ifrepeatcreateListing, Keyword, fakeDescriptionetc..
Performance Metrics
Order Defect RateODR
Order Defect Rate, AmazonRequirementsbelow1%, exceedthenmaylead toAccountfreeze.
Late Shipment RateLate Shipment Rate
delayship, AmazonRequirementsbelow4%.
Pre-Fulfillment Cancel RateCancellation Rate
before shippingCancellation Rate, AmazonRequirementsbelow2.5%.
Customer Response TimeResponse Time
replyBuyer Messagestimespace, AmazonRequirements24smalltimewithinreply.
Appeal Process
AppealAppeal
seller toAmazonsubmitAppeal, explanationViolationcauseandprovideentermeasure.
Plan of ActionPOAAction Plan
Action Plan, seller atAppealinsubmitdetailedenterplan.
Appeal LetterAppeal Letter
seller writes toAmazon'sAppeal Letter, descriptionViolationsituationandentermeasure.
ReinstatementAccountrestore
Amazon approvesAppealafter, restoreseller accountsalespermission.
Account Security
Two-Step VerificationTwo-Step Verification
Amazon accountsafeverifymethod, logintimeneedenterpasswordandverification code.
Account HealthaccountHealthy
Amazonseller accountHealthyrating, negativeaccountCompliancedegree.
Seller Performance DashboardsellersPerformance
showseller accounteachPerformance Metricsaftermachinepage.
Account MetricsAccount Metrics
measureseller accountreflecteachmetric, includingOrder Defect Rate, Late Shipment Rateetc..