Returns & Refunds
ReturnReturn
buyertoproducttosellersorAmazon warehouse.
RefundRefund
selleralsotobuyer, canisallRefundorpartialRefund.
FBAReturnAmazon handlesReturn
byAmazon handlesprocessReturn, buyerproductAmazon warehouse, Amazon reviewsafterRefund.
FBMReturnseller handlesReturn
byseller themselvesprocessReturn, buyerproductdirectlytosellers.
Return ReasonReturn Reason
buyer requestsReturntimechoosingcause, ifproductbad, andDescriptionnot, sizenotappropriateetc..
Customer Service
Customer ServiceCustomer Service
sellersforbuyerprovideconsult, After-Salessupportetc.service.
MessageBuyer Messages
buyer viaAmazon platformtowardssellerssendconsultmessage.
Response TimeResponse Time
seller repliesBuyer Messagestimespace, AmazonRequirements24smalltimewithinreply.
A-to-Z GuaranteeAmazon Guarantee
Amazon forbuyerprovidesecurity, ifbuyer'stransactionnot, cantowardsAmazonapplicationenter.
Review Management
π Learn More About Review Management
View the complete review management page to understand rating impact on sales, negative review handling strategies, positive review acquisition methods. π View Review Management β
View the complete review management page to understand rating impact on sales, negative review handling strategies, positive review acquisition methods. π View Review Management β
ReviewProduct Review
buyer'sproduct'sreview, includeStar Ratingandtextdiscuss, impactproduct'sConversion Rateandranking.
RatingStar Rating
buyer'sproduct's1-5starrating, ismeasureproduct qualityImportant Metrics.
FeedbackStore Feedback
buyer'sstoreservicereview, impactstoreoverallratingandPerformance.
Vine ReviewVinereview
Amazonprofessionaltoproduct'sreview, hasVine, canhigh.
Request a ReviewRequest a Review Button
Amazon official tool, buyers can request reviews 4-30 days after order completion, compliant review acquisition without policy violation.
Claims and Exceptions
Chargeback
buyer viaCredit CardcompanystartRefund, usuallyisbecausenottoproductorproducthasissue.
Inquirycomplaint
buyer'sorderorproductcomplaint, needsellerstimelyprocess.
Lost in Transitshipping loss
productattransportationin, buyernottoproduct.
Damaged in Transitshipping damage
productattransportationinbad, buyertoisproduct.
After-Sales Metrics
Order Defect RateODR
Order Defect Rate, includenegativesurfacefeedback, A-to-ZsecurityclaimandCredit Card, AmazonRequirementsbelow1%.
Pre-Fulfillment Cancel RateCancellation Rate
before shippingCancellation Rate, seller atbefore shippingcancelorder'sratio, AmazonRequirementsbelow2.5%.
Late Shipment RateLate Shipment Rate
delayship, sellersnotcanattimespacewithinshipratio, AmazonRequirementsbelow4%.
Return RateReturn Rate
Return Rate, Buyer Returnorderorder'sratio.