Refined Operations
Micro-OptimizationMicro-optimization
Optimize every detail of listing including title, images, keywords, pricing, etc.
Conversion Rate OptimizationCRO
Conversion Rate Optimization, Improve product conversion rate through testing and adjustments.
A/B TestingA/B Testing
Create two different versions of listing or advertising to test which version performs better.
Split TestingSplit Testing
Similar to A/B testing, split traffic to different versions for testing.
Multi-Account Management
Multi-Account StrategyMulti-Account Strategy
Strategy of operating multiple Amazon accounts simultaneously to diversify risk and expand market share.
Account SegmentationAccount Segmentation
Allocate different product lines or markets to different accounts for operation.
Anti-AssociationAnti-Association
Prevent account association by using different IPs, devices, materials, etc.
Account MatrixAccount Matrix
Operational matrix composed of multiple accounts to achieve risk diversification and collaborative operations.
Off-Site Promotion
Off-Amazon MarketingOff-Site Marketing
Marketing activities conducted outside the Amazon platform.
Facebook AdsFacebook Advertising
Run advertising on Facebook platform to drive traffic to Amazon product pages.
Google AdsGoogle Advertising
Drive traffic to Amazon product pages through Google search and display advertising.
Influencer MarketingInfluencer Marketing
Collaborate with social media influencers to promote products.
Deal SitesDeal Sites
Post product promotional information on dedicated deal websites.
Brand Operations
Brand BuildingBrand Building
Build and enhance brand awareness and reputation through various marketing methods.
Brand StoryBrand Story
Tell brand story through A+ pages and other methods to enhance brand appeal.
Customer Loyalty ProgramCustomer Loyalty Program
Enhance customer loyalty through membership programs, coupons, etc.
Email MarketingEmail Marketing
Interact and market with customers through email.
Supply Chain Optimization
Supplier ManagementSupplier Management
Evaluate, select and manage suppliers to ensure product quality and delivery time.
Quality ControlQuality Control
Conduct quality inspection and control on products to ensure they meet requirements.
Cost ReductionCost Reduction
Reduce product costs through supply chain optimization, bulk purchasing, etc.
Lead Time OptimizationLead Time Optimization
Optimize production and transportation cycles to shorten the time from order placement to listing.