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Operational DecisionsGlossary

Covers daily operations, promotions, market strategy and other core concepts

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Daily Operations
Daily OperationsDaily Operations
Daily management work of the store, including order processing, inventory management, customer service, etc.
Order ManagementOrder Management
Process buyer orders including order confirmation, shipment arrangement, logistics tracking, etc.
Customer SupportCustomer Support
Provide consultation and after-sales support services to buyers.
Listing MaintenanceListing Maintenance
Regularly update and optimize product listings to ensure accurate and attractive information.
Promotions
PromotionPromotion
Activities that promote sales through discounts, coupons, buy-one-get-one-free, etc.
CouponCoupon
Amazon's coupon feature that buyers can claim and use when purchasing.
Lightning DealLightning Deal
Amazon's limited-time lightning deal activity where products are sold at very low prices in a short time.
Deal of the DayDeal of the Day
Amazon's daily special offer products displayed prominently on the homepage.
Prime DayPrime Day
Amazon Prime members' exclusive shopping festival, usually held in July, offering many discounts.
Market Strategy
Market EntryMarket Entry
Strategy for entering new markets, including market research, product positioning, marketing promotion, etc.
Market ExpansionMarket Expansion
Expand business to more markets or categories, increasing sales channels.
LocalizationLocalization
Localize products and marketing according to target market culture, language, consumption habits, etc.
Global SellingGlobal Selling
Sell products on Amazon sites in multiple countries to achieve global operations.
Operational Metrics
KPIsKey Performance Metrics
Key Performance Indicators, core metrics measuring operational effectiveness such as sales revenue, conversion rate, profit, etc.
OKRsObjectives and Key Results
Objectives and Key Results, a goal management method that drives business growth by setting objectives and key results.
Performance MetricsPerformance Metrics
Various metrics measuring store operational performance including sales, traffic, conversion, etc.
Business GoalsBusiness Goals
Long-term and short-term business goals for store or products, such as sales targets, profit targets, etc.
Operational Tools
Seller ToolsSeller Tools
Third-party tools helping sellers manage stores, including product research, keywords, advertising, operations and more.
Automation ToolsAutomation Tools
Tools that automatically complete repetitive tasks such as automatic pricing, automatic restocking, automatic replies, etc.
CRM ToolsCustomer Relationship Management Tools
Tools for managing customer relationships, helping sellers track customer information and interaction records.
ERP SystemEnterprise Resource Planning System
Management system integrating various business functions including inventory, orders, finance modules, etc.