Account Types
Professional SellerProfessional Seller
needbranchfixedMonthly Fee(ifUS site$39.99/months), cancreatenoListing, advancedsalesTools, Bulk Operations, Advertisingetc.feature, suitablelongoperationsellers.
Individual SellerIndividual Seller
noneedMonthly Fee, Per-Item Fee(peritem$0.99), feature, nocreatePromotion, useadvancedreport, suitablebeginnertest the watersorfewproductsales.
Amazon Vendor CentralVendor Central
AmazonVendor Central, andSeller Centraldifferent, supplierwillproductwholesaletoAmazon, byAmazon handlessalesandship, similarB2Bmodel.
Registration
Business LicenseCompany Qualifications
RegistrationAmazonstoreneedprovidehascompanyBusiness License, mustismainland ChinaRegistrationenterpriselegal representative.
Legal Representative IDIdentity Verification
needprovidecompany legal representativeID cardpositivenegativesurfacephoto, useatIdentity Verification.
Dual-Currency Credit CardbranchTools
needonesheetinternationalCredit Card(VisaorMastercard), useatbranchstoreMonthly FeeandAdvertisingCost.
EmailContact Email
Registrationtimeuseemailaddress, useatreceiveAmazon'sImportantNoticeandverification information.
Review Process
KYC CertificationKnow Your Customer
Abbreviation for 'Know Your Customer', Amazon's identity and qualification review for sellers, requiring company business license, legal representative ID, bank account information, etc.
Video VerificationLive Person Review
Amazon throughvideoverifysellers, ensureRegistrationinformationauthentichas.
Address VerificationAddress Review
Amazon willtowardsRegistrationaddresssendverification code, useatverifysellersauthenticaddress.
Account ReviewDocument Verification
Registrationcompleteafter, Amazon willtoaccountconductreview, confirmallinformationauthentichasafteronlywillapprovesalespermission.
Marketplace Selection
US siteUS sitepoint
Amazon's largestmarket, can, competitionalsomost.
EU siteEurope Sites
includingUK, Germany, France, Italy, Spainetc., needRegistrationVAT.
JP siteJapansite
Japanmarket, unique, needdaycustomer serviceandLocalizationoperation.
AU siteAustraliasite
Australiamarket, personrelativelyfewbutcan.
Practical Cases
⚠️ Case 1: Business License vs Credit Card Name Mismatch
Situation: Seller registered with Company A's business license (legal rep: Zhang San), but the credit card holder was Li Si (company employee).
Result: Registration rejected with "Credit card info inconsistent with registration entity". Took 2 weeks to prepare new credit card, missing sales season.
Lesson: Credit card holder name must match business license legal representative name, or use corporate account credit card.
Result: Registration rejected with "Credit card info inconsistent with registration entity". Took 2 weeks to prepare new credit card, missing sales season.
Lesson: Credit card holder name must match business license legal representative name, or use corporate account credit card.
⚠️ Case 2: KYC Verification Failed Due to Mismatched Address
Situation: Business license address was "Beijing Chaoyang District xxx Rd 1", but utility bill address was "Beijing Haidian District xxx Rd 2".
Result: KYC failed, account frozen. Required 1 month to resubmit matching address proof, causing operational downtime.
Lesson: All KYC documents must have consistent addresses: business license, utility bills, and ID card.
Result: KYC failed, account frozen. Required 1 month to resubmit matching address proof, causing operational downtime.
Lesson: All KYC documents must have consistent addresses: business license, utility bills, and ID card.
⚠️ Case 3: Video Verification Failure
Situation: Video verification interrupted 3 times due to network issues, and ID photos were blurry.
Result: Amazon deemed identity suspicious, registration rejected. Required re-preparing documents and waiting for next verification slot.
Lesson: Ensure stable network, prepare clear ID original, practice answering common questions (company name, address, registration purpose).
Result: Amazon deemed identity suspicious, registration rejected. Required re-preparing documents and waiting for next verification slot.
Lesson: Ensure stable network, prepare clear ID original, practice answering common questions (company name, address, registration purpose).
⚠️ Case 4: Multi-Store Account Association
Situation: Seller used same documents (business license, ID, credit card) for US and EU sites, logged in from same computer and network.
Result: Amazon detected account association, both sites suspended for duplicate account violation. Lost accumulated store weight and inventory.
Lesson: Multi-store operations require independent registration documents, computers, and network IPs to avoid association.
Result: Amazon detected account association, both sites suspended for duplicate account violation. Lost accumulated store weight and inventory.
Lesson: Multi-store operations require independent registration documents, computers, and network IPs to avoid association.
⚠️ Case 5: Address Verification Letter Lost
Situation: Registered address was office building, verification letter signed by front desk and forgotten.
Result: Verification expired, account unable to sell. Required contacting Amazon support to resend, causing 10+ day delay.
Lesson: Choose reliable receiving address to ensure timely receipt of Amazon letters.
Result: Verification expired, account unable to sell. Required contacting Amazon support to resend, causing 10+ day delay.
Lesson: Choose reliable receiving address to ensure timely receipt of Amazon letters.
✅ Case 6: Successful One-Time Registration
Situation: Seller prepared all documents in advance: business license, legal rep ID, legal rep credit card, utility bills with matching address.
Result: Registration smooth, KYC passed on first attempt, store opened in 3 days.
Tips: Verify document consistency before registration, prepare clear scanned copies, ensure legal rep name and address match across all documents.
Result: Registration smooth, KYC passed on first attempt, store opened in 3 days.
Tips: Verify document consistency before registration, prepare clear scanned copies, ensure legal rep name and address match across all documents.