I. Core Performance Metrics
Q1: AmazonhaswhichsomeCore Performance Metrics?
A: AmazonCore Performance Metrics:
1. Order Defect Rate(ODR):
- Definition: includenegative review, A-to-Zclaim, Credit Cardordercompared to
- Goal: <1%
- Consequence of exceeding limit: Accountmay be Suspended
2. Cancellation Rate(Cancellation Rate):
- Definition: sellersproactivecancelordercompared to
- Goal: <2.5%
- Consequence of exceeding limit: Accountmay be Suspended
3. Late Shipment Rate(Late Shipment Rate):
- Definition: notattimespacewithinshipordercompared to
- Goal: <4%
- Consequence of exceeding limit: Accountmay be Suspended
4. Valid Tracking Rate(Valid Tracking Rate):
- Definition: providehasnumberordercompared to
- Goal: >95%
Recommendations: regularlymonitoringPerformance Metrics, timelyentermeasure
Related Terms: ODR
1. Order Defect Rate(ODR):
- Definition: includenegative review, A-to-Zclaim, Credit Cardordercompared to
- Goal: <1%
- Consequence of exceeding limit: Accountmay be Suspended
2. Cancellation Rate(Cancellation Rate):
- Definition: sellersproactivecancelordercompared to
- Goal: <2.5%
- Consequence of exceeding limit: Accountmay be Suspended
3. Late Shipment Rate(Late Shipment Rate):
- Definition: notattimespacewithinshipordercompared to
- Goal: <4%
- Consequence of exceeding limit: Accountmay be Suspended
4. Valid Tracking Rate(Valid Tracking Rate):
- Definition: providehasnumberordercompared to
- Goal: >95%
Recommendations: regularlymonitoringPerformance Metrics, timelyentermeasure
Related Terms: ODR
Q2: ifreduceODR?
A: ODRreducestrategy:
1. improveproduct quality: ensureproduct qualitycan
2. OptimizationproductDescription: accurateDescriptionproduct, avoidcustomer
3. timelyprocessorder: ensuretimeship
4. activeprocessAfter-Sales: timelyreplycustomerissue, resolvecustomer complaint
5. provideexcellentcustomer service: good, professionalcustomer service
6. processnegative review: activeshouldnegative review, provideSolutions
Recommendations: establishimproveAfter-Salesservice, improvecustomer satisfaction
1. improveproduct quality: ensureproduct qualitycan
2. OptimizationproductDescription: accurateDescriptionproduct, avoidcustomer
3. timelyprocessorder: ensuretimeship
4. activeprocessAfter-Sales: timelyreplycustomerissue, resolvecustomer complaint
5. provideexcellentcustomer service: good, professionalcustomer service
6. processnegative review: activeshouldnegative review, provideSolutions
Recommendations: establishimproveAfter-Salesservice, improvecustomer satisfaction
II. AccountHealthy
Q3: ifmaintainAccountHealthy?
A: AccountHealthymaintainmeasure:
1. Platform Rules: AmazonPlatform Rules
2. regularlycheckPerformance: perweekcheckPerformance Metrics
3. timelyprocessissue: discoverissuetimelyprocess
4. Accountinformation: regularlyImportantAccountinformation
5. focus onplatformannounce: timelyunderstandPlatform Policychange
6. maintaingoodgoodrecord: avoidViolationoperation
Recommendations: establishAccountHealthymonitoringMechanism, beforealertatrisk
1. Platform Rules: AmazonPlatform Rules
2. regularlycheckPerformance: perweekcheckPerformance Metrics
3. timelyprocessissue: discoverissuetimelyprocess
4. Accountinformation: regularlyImportantAccountinformation
5. focus onplatformannounce: timelyunderstandPlatform Policychange
6. maintaingoodgoodrecord: avoidViolationoperation
Recommendations: establishAccountHealthymonitoringMechanism, beforealertatrisk